Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

Cracker Barrel is saying bye-bye to the barrel — at least, in the logo — and many customers aren’t happy about it. On Aug. 19, in an annoucement about its fall menu, the country-themed chain debuted a ...

Somewhere in Tallahassee, at the turn of the millennia, a young Byron Donalds stood in the parking lot of his local Cracker Barrel — then his place of employment — and contemplated the man atop the ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

NEW YORK — Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated ...

Growing up in the South, Cracker Barrel felt a bit like a theme park attraction. Its down-home frills, Old Country Store merch, and cartoonishly indulgent comfort food embody a storybook spectacle of ...

The new Cracker Barrel logo has sparked backlash from nostalgic fans, provided fodder for the culture wars and coincided with a steep drop in the company’s stock price — all because the folksy guy ...

Cracker Barrel’s stock plummeted $94 million Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo. The 55-year-old company’s share value dropped 7.2 percent ...

Right-wingers have collectively lost their minds over Cracker Barrel’s new logo, and now they think they have pinpointed the cause: it’s the gays’ fault. Earlier this week, the country-themed ...

Cracker Barrel CEO Julie Felss Masino comes under MAGA fire for changing company's logo. Cracker Barrel CEO Julie Felss Masino has come under MAGA fury after changing the logo of the restaurant chain ...

Marni Rose McFall is a Newsweek reporter based in London, U.K. Her focus is on internet trends, U.S. politics and popular culture. She has covered fashion, culture, art and music extensively. Marni ...