As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

Kadam: new technologies, improved retargeting, started redesign, participation in global conferences, and awards ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

For years, app growth strategies have prioritized acquisition. Retention, engagement, and lifetime value were often treated as downstream effects. That balance is shifting. As competition intensifies ...

App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic. But when those pieces operate in isolation, teams miss the real ...