Channel NewsAsia Singapore48m
Olympics need marketing changes, IOC decisions must be broader, says Watanabe
The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...
ThePrint19m
Olympics-Olympics need marketing changes, IOC decisions must be broader, says Watanabe
The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...
devdiscourse50m
Olympic Marketing Overhaul: Watanabe’s Vision for Sponsor Value
Morinari Watanabe, IOC presidential candidate, urges a revamp of the Olympic marketing strategy to enhance sponsor value. He ...