All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung kicked off CES 2025 with a splashy media day before the shows open — pulling top-tier tech reporters into a private event to unveil its latest lineup of Bespoke AI smart appliances. Held at the glitzy Caesar's Palace in Las Vegas, the showcase made one thing abundantly clear: Samsung wants AI to power everything in your home.

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,

A s CES began this year, one topic came up over and over again among reporters: “Where’s Ballie?" The personal robot that Samsung showed at CES 2024 left a huge impression on