All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,

Samsung kicked off CES 2025 with a splashy media day before the shows open — pulling top-tier tech reporters into a private event to unveil its latest lineup of Bespoke AI smart appliances. Held at the glitzy Caesar's Palace in Las Vegas, the showcase made one thing abundantly clear: Samsung wants AI to power everything in your home.

The ubiquity of artificial intelligence across the CES 2025 landscape is just as impressive and commanding as the already iconic Sphere. It's a clarion call of intention from innumerable tech companies all promising to make AI the center of your known digital universe.

A s CES began this year, one topic came up over and over again among reporters: “Where’s Ballie?" The personal robot that Samsung showed at CES 2024 left a huge impression on