The Onam festival in Kerala has seen record-breaking liquor sales, with the Kerala State Beverages Corporation (KSBC) reporting Rs 818.21 crore worth of alcohol sold over 12 days. The Asramam outlet in Kollam emerged as the top seller on Uthradam day,

Over the 12-day festival period, Rs 818.21 crore worth of liquor was sold, surpassing last year's figures of Rs 809.25 crore during the same period, according to officials here on Wednesday.

As Onam celebrations spread across Kerala, the state-run BEVCO, has reported record-breaking liquor sales, underscoring the central role spirits play in marking one of the state's most beloved festivals.

Kerala's Onam festivities saw a record liquor sales of Rs 818.21 crore, highlighting the significance of alcohol in the state's celebrations. The highest sales were recorded at an outlet in Asramam, Kollam district.