LG's best OLED TV ever is a Black Fri. steal

The screen in question is the Philips Evnia 42M2N8900, and you can currently grab one for $699.99 at Amazon thanks to a Black ...
And here it is in glorious gigantic 77-inch scale for an equally glorious massive price cut: it was £3,499 at launch, with £1,500 shaved off that asking price and parking it at an impressive £1,999.
We’ve tried and tested the LG C4, an OLED TV that hits the sweet spot where cutting-edge performance meets reasonable price ...