A key feature of the new Nike Kobe 3 Protro is diamond shapes on the upper and outsole in honor of Natalia, whose middle name is Diamanté.

Brunson's appearance is fitting, as he's a known fan of Kobe sneakers. According to ESPN, the NBA All-Star wore a version of the Kobe sneaker inspired by the Statue of Liberty at the 2025 NBA playoffs, and previously sported the Kobe 6 Protro Grinch shoes in March 2024.

Natalia Bryant, the eldest daughter of Lakers' legend Kobe Bryant, features alongside Jalen Brunson in the latest Nike commercial for Kobe 3 Protro Halo sneakers.