From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

LiAngelo Ball is making waves in both music and sports after he released his latest “Tweaker” on Friday. Performing under the artist name G3, the track is already proving to be a hit as it garnered over four million views on YouTube.

LiAngelo Ball's "Tweaker" song is taking over sports. In case you're unfamiliar with his game, Gelo, who now raps under the name G3, dropped his new track just days ago, and it's got everyone feeling