ON NOV 19, Jaguar, one of the world’s most iconic car makes, unveiled its new branding, taking a radical step in reimagining ...

Jaguar’s ambitious rebranding strategy has led to significant spikes in consumer interest for its older models ahead of the ...

YEAH, baby!” The ‘Shaguar’ Jaguar E-type roadster from the Austin Powers films is up for auction. The car featured in all ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

Tennis fans have ridiculed luxury fashion house Louis Vuitton for posting an edited image of Roger Federer and Rafael Nadal ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

None of the recent activity around heritage brands has sparked a backlash as ferocious as Jaguar's. It's a company that has ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...