Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’. Our vision for Jaguar today is informed ...

Jaguar will globally reveal its Design Vision Concept at one of the world’s premier art festivals, Miami Art Week on 2nd ...

Saying goodbye to its signature roaring cat, the 98-year-old carmaker Jaguar made headlines last week with its latest ...

Jaguar no longer makes cars like the E-Type or the XJs that looked just as good and maybe even better than Tawny Kitaen did ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

The campaign might have worked if it was not a car brand trying to sell, well, cars. Sure, it's artsy but Jaguar's "Copy ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...