Over one million dollars of Santo Tequila disappeared in two separate incidents that could have been a Hollywood plot and will lead to market shortages for hot brand.

Fieri says a significant reward may be offered for the return of the company's 'crown jewel' tequila that was on board.

Guy Fieri and Sammy Hagar's tequila business suffered a "huge setback" after two of their Santo Spirits truck carrying $1 million worth of product were stolen after crossing the border from Mexico.