Starting in January in the U.S. and other markets, Spotify Premium users will be able to see ad-free videos, and video creators can earn money off those videos.

Spotify announced on Wednesday that it will start paying podcast hosts who make popular videos on its streaming platform.

Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and introducing a new revenue program for creators.

The streamer is also removing ad breaks from video podcasts as it tries to compete more directly with YouTube.

Spotify has unveiled a host of changes to its platform as it attempts to encourage more people to watch video podcasts. Despite having launched and being best known as a music platform, Spotify has expanded into a range of other media in recent years,