A full week of NIL activations at KU illustrate how NIL helps make the traditons of college sports even more immersive for ...

More corporate advertising on fields, courts and, perhaps, uniforms. New surcharges or "talent fees" on tickets. More special ...

In an era where universities are now asking donors for money to pay players, a group at Mississippi State is asking for ...

The crowd thins but remains strong through the finish of Ohio State’s 38-15 rout. It remains proud, too, if realistic.

We spoke with CEO Eli Kumekpor, Conceited, Don C, and Fabolous on the brand's past, present, and future, as well as its plans ...

Amid steady customer growth, USAA's banking arm failed to make the investments necessary to satisfy either its regulators or ...

Seth Trimble’s clutch 3-pointer allowed UNC to force overtime against Michigan State before the Spartans pulled away in the ...

North Carolina's Class of 2025 recruiting series has been rough. They only have two recruits committed from the class, Isaiah ...

UNC basketball rookie forward Drake Powell finished with only six points off the bench for the No. 12-ranked Tar Heels (4-1, 0-0 ACC) in their 92-90 victory over the unranked Dayton Flyers (5-1 ...

The school that took one nonconference loss the past two seasons managed to TRIPLE that number in three days' time at the ...

UNC basketball tips off its Maui Invitational journey against the undefeated Dayton Flyers — unranked in this week's Associated Press Top 25 Poll but receiving votes in the USA TODAY Sports ...