The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

This article has been updated on April 25, 2025 to reflect the latest research and statistics. Our editorial team has ensured you’re viewing the most current data on this topic. Need help or have a ...

In marketing circles, effectiveness is probably one of the most talked about topics there is. The conversation has been driven forward by industry bodies, consultancies, agencies and brands, as well ...

Making the most of your allotted budget to drive impact and demonstrating to the organisation that marketing drives results are perhaps the two most important goals for any marketing team. Hence why ...

What separates truly effective advertising strategies from the rest? It's not just creative brilliance or massive budgets—it's systematic approaches consistently delivering results while maintaining ...

Eileen Falkenberg-Hull leads the Autos team at Newsweek. She has written extensively about the auto industry for U.S. News & World Report, CarGurus, Trucks.com, AutomotiveMap, and American City ...

A federal judge ruled on Thursday Google violated antitrust laws to hold a monopoly over online advertising technology, a major loss for the company in its latest antitrust case as Google may soon ...

This article discusses facts and statistics that you should know about this STI ... Treatment is easy and highly effective. Once you receive the positive result, your medical provider will write you a ...

It explores how news publishers are tackling the decline in ad spend and how they plan to better demonstrate the role of professional journalism on advertising effectiveness. Alex Brownsell ...

MAGA protestors surrounded a Tesla store in California with their gas trucks in what has to be the least effective counterprotest ever. When you need MAGA and Proud Boys to counter-protest for ...

Bank of America's YouTube ad campaigns from the last six months (October 2024 to March 2025), strategically allocated resources to enhance financial literacy, digital banking experiences, and ...