Holiday drink season has arrived with cafes and restaurants across the country now serving peppermint, gingerbread and cookie-flavored beverages in "red cups." Why it matters: Businesses are capitalizing on holiday cheer to create a buzz and drive sales.

"Red Cup Day," a favorite Starbucks holiday tradition that offers customers free reusable cups, takes place this week -- but there's a catch.

Starbucks is really hard launching the holidays. They're giving away free reusable red holiday cups and have a bunch of new drinks. Wohoo! They really didn't waste any time getting to their holiday menu either as they basically released them right after Halloween. In fact, we'll see a hint of Halloween in their holiday menu. You'll see.

Starbucks Red Cup Day has become an unofficial harbinger of the holiday season for fans of the coffee chain. Here's a look at what makes Red Cup Day special.

Although, Thanksgiving has yet to come around the corner, Starbucks is ready for their holiday drinks to be headlined for the Christmas season. With holiday drinks being released on November 7th for the 2024 season,