Whether you’re starting a new business or you’ve had your small business established for years, you know choosing the right ...

price skimming, and the like. Each was a solid theory on how to manage the tricky question of pricing one's wares in varying market conditions. They worked well, too, at a time when prices were not ...

When setting a price, a business needs to consider: Price skimming close price skimmingSetting the selling price of a product initially high and slowly lowering it over a period of time.