Lifestyle Fashion Style This was published 4 years ago The silver fox effect: our obsession with men who age well Melissa Singer May 17, 2021 — 11.00am Normal text size Larger text size Very ...

I think a lot of men’s self-assuredness around going grey is bound up with the myth of the “silver fox” – a term for an attractive, middle-aged man with a sense of sophistication, maturity ...

The blog, which now has over 50,000 visitors, serves as an online guide to men on how to grow older with grace and style and showcases those who appear to do so effortlessly.

A survey of 2,000 men across all generations — conducted by OnePoll and L’Oreal Paris — looked into how they deal with natural changes to their appearance that come with aging.

I don’t want to look old. I don’t want to dress old.' He was joined by a group of hunky and dapperly dressed middle-aged men named who have dubbed themselves The Silver Fox Squad.