Clearly visible on Johnson’s wrist, meanwhile, was the Rolex GMT-Master II ref. 126715CHNR, a solid-gold take on the brand’s ...

Bruce Springsteen is a poster boy for ultra-hard-wearing Americana. Think well-worn Levi’s 501s, fitted vests, and leather ...

And in 1983, Rolex revamped it with a mega three timezone feature in the GMT-Master II. Basically, much like Bruce’s everyday uniform, it’s capable of handling a lot. It also happens to be one ...

Unlike in the cola wars, in the world of Rolex, Coke follows Pepsi — at least ... and you’ll find the Root Beer monicker ...

GMT-Master, Explorer, and Oyster Perpetual collections, including an emoji-themed watch. This year, Shahid is expected to see a complete overhaul of the Yacht-Master II, one of Rolex’s most ...

Rolex's iconic red and blue bezeled GMT-Master II (Ref. 126710BLRO), known fondly as "Pepsi." "If it has a Pepsi insert on it, I'm gonna sell it for $1,000 premium over Coke insert," said Bob's ...