The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...

Chinese President Xi Jinping will travel to Peru and Brazil next week for meetings of APEC and the G20, Beijing's foreign ...

Thums Up, known for its toofani tagline, has launched a teaser featuring Allu Arjun. “With this bold move, the brand has set off a wave of excitement, leaving fans eager to see what’s coming next.

Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to ...

Gut health brand The Good Bug has collaborated with HRX, a fitness brand co-owned by Hrithik Roshan and Exceed Entertainment, to introduce a probiotic formula, designed to promote weight management ...

If these numbers ring true, Allu Arjun's Pushpa 2's opening day collection is expected to beat that of Jawan, Pathaan, Stree ...

- Addressing a public meeting at Pookkottumpadam, Congress candidate for Lok Sabha bypolls from Wayanad, Priyanka Gandhi ...

Dentsu Creative Webchutney, in partnership with Gemini Edibles & Fats India Ltd (GEF), has launched a new campaign to introduce the brand’s Be-Rite Sunflower Oil to the Tamil Nadu market. This ...

Mentos, from the house of Perfetti Van Melle India, has announced a new campaign ‘Yes To Fresh’ that celebrates the fun transformation of boring, mundane moments into extraordinary experiences. The ...

Promodome Communications has bagged the comprehensive advertising, marketing, and digital mandate for the first Kho Kho World ...

Rediffusion Brand Solutions has been appointed as the creative agency of record for Nippon India Mutual Fund (NIMF). Following a four-round pitch process, NIMF selected Rediffusion to handle its ...

Read all the latest news headline updates on Environmental pollution. Get all the Environmental pollution breaking news updates, videos, photostories and more at Business Standard.