As the two suddenly emerge with a leaf blower, lawn mower, and a large blue cooler filled with Bud Light, the words "Big Men on Cul-De-Sac” emerge on the screen. "These beers are a metaphor for an invitation," says Gillis after the two begin using leaf blowers to launch beer cans to the partygoers and nearby neighbors.

The beer brand — still seeking to return to the top of the beer sales charts — hopes it has a winning strategy with its 'Big Men on Cul-De-Sac' campaign.