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Similar to last year's "holidays are coming" spot, Coke's commercial this season is also heavy on artificial intelligence.
Despite public outcry against last year's Christmas ad using artificial intelligence, Coca-Cola did it again this year with ...
Coca-Cola has been blasted online after confirming that it has used AI in its much-loved Christmas advert for the second year ...
Popular sugar-free sodas may seem like just another offering from big companies, but millions of dollars go into how each is presented, way beyond the taste.
Before supermarket shelves carried the same national brands from coast to coast, soda in North Jersey was local, perhaps even tribal.
This is what we call the "rivalry reference effect". Consumers perceive rivalry-based messages as chapters in an ongoing narrative rather than isolated marketing claims.
Social media health influencers are busy doing what they do best which is churning out click bait to help line their pockets.
O rder a fizzy drink in Baghdad or Beirut and chances are you’ll be served a Pepsi. Unlike anywhere else in the world, in the ...