Sometimes, brands decide it’s time for a fresh look, swapping out their old logos for something new. Whether it’s a bold ...

New Balance announced its deal with Shohei Ohtani in January 2023, as the company went from being a brand officially endorsed ...

A logo isn’t just a graphic—it’s the heart of a brand, encapsulating its values, vision, and essence. It’s the visual cue ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

Central to this transformation is a striking purple palette, chosen for its dynamism and confidence, replacing the previous ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Mahindra XEV 9e and Mahindra BE 6e electric SUVs shed covers. Check prices, features, bookings and variants of XEV 9e and BE ...

But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

Ireland’s new caretaker coach Simon Easterby officially took over from the Lions-bound Andy Farrell after the 22-19 win over ...

A rebrand is coming to Durty Nellie’s, and it’s pure retro. “Nellie’s is returning to its roots and bringing back old ...

Zoom Video Communications Inc. has rebranded to Zoom Communications Inc., signaling a shift from its original focus on video ...