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New revenue stream: NCAA will allow schools to incorporate on-field corporate logos
The swift move on the heels of the NCAA and power conferences approving settlement ... sources of revenue stemming from on-field corporate logos and, potentially down the road, jersey patches, ...
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USC, Arkansas adding corporate logos to their field, but don't expect Texas to cash in after NCAA rule change
The NCAA made a critical rule change in June allowing for commercial logos to be displayed on football ... but 32 Division I conferences could be responsible for paying out $2.8 billion in damages ...