Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

B2B organisations are facing unprecedented levels of disruption driven by rising operating costs, shifting buyer behaviours, ...

Sean Gardner discusses how dealership teams can drive sales and customer loyalty through personal marketing strategies.

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ago By Brandon ...

Performance marketing, a data-driven approach that optimises campaigns based on measurable audience actions, has emerged as a key strategy for brands, especially in response to shifting online ...

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...

In today's competitive fintech landscape, LAUD , a leading London-based marketing firm, stands out by offering specialized, ...

Wells Fargo analyst Larry Biegelsen maintained a Buy rating on Bausch + Lomb Corporation (BLCO – Research Report) yesterday and set a ...