The supermarket shocked everyone when it came out cheaper than the budget retailers in a weekly price comparison

Discount retailers continue to be popular for consumers as high prices for essentials continue to burden household budgets. This all comes as the cost to feed two young kids every month is anywhere from $314 to $773,

Just five months ago, it was the most expensive of all the supermarkets including Tesco, Morrisons, Sainsbury's and Asda

Rob Abraham of Atrato Group, investment advisors to Supermarket Income REIT, said the discounters were reaching the 'late phases' of their own 'space race' in the UK

The supermarket has cut the price of one household staple by 15 percent seeing it reverse its standing in the shopping comparison

The retailer is the cheapest for these essentials out of the six main supermarkets, including Tesco, Asda, Morrisons and Sainsbury's

Morrisons has been the cheapest supermarket for a basket of groceries in the past week - but how does the discount retailer fare overall?

A supermarket previously criticised for 'taking the mick' with price hikes has now snatched the 'cheapest' title from Aldi, after slashing the cost of an essential item by 15% since last week. Despite being one of the priciest retailers for much of the past year,

The cost of living is affecting many people, and as we all know, every little saving helps when it comes to shopping - with food often the most expensive