New Mexico superstar Bella Hines became the only current boys or girls high school basketball player to have an NIL deal with ...

After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae ...

Hawks All-Star Trae Young has signed with Jordan Brand. “This brand embodies basketball, style, a desire to win and the ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

Beginning today, Fortnite will introduce its latest feature, a virtual sneaker wardrobe led by Nike and Jordan Brand.

Atlanta Hawks star Trae Young is joining Jordan Brand, he announced on Friday. The 26-year-old had been with Adidas since he ...

Trae Young has officially ended his sneaker free agency, and the Atlanta Hawks point guard has decided to sign with Jordan ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

On Friday morning, Jordan Brand announced the signing of NBA All-Star Trae Young. Jordan Brand said in the press release, the Atlanta Hawks' dynamic point guard embodies the pursuit of greatness ...