Thanks to more mainstream influencers, a new, desirable, imitable aesthetic has emerged—and this time it wears a MAGA hat.

Grant Magdanz, 30, "catches people's attention" when he tells them he lives with his gran, but he loves showing what real life looks like.

The dark academia aesthetic has taken the internet by storm, but it is important to understand why many queer readers ...

If you’re drawn to the darkness but move through life with a relatively playful, airy approach, there’s a style that’s perfect for you: the whimsigoth aesthetic. A portmanteau of ...

W e live in the age of the internet aesthetic. Whether we're being told to "romanticize" the more banal aspects of our day or ...

Angelina Jolie may be the unofficial poster girl for fashion's rich mom aesthetic. The internet trend is defined by a style ...

It's the overall mood or vibe something exudes. Internet aesthetics began popping up on platforms like Tumblr, Pinterest and Instagram in the 2010s. The first instance of 'core' referring to a ...

Facebook and Instagram can boost wildlife conservation efforts through public awareness and engagement, according to a new study.