Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Australian consumers demonstrate more selective trust but still show influencer preference over ads when making travel ...

The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today ...

Influencer marketing is now a game-changer for brands ... Outperforming Traditional Ads Across the Funnel The Influencer Playbook reveals that influencer content consistently outperforms ...

Team Pumpkin is responsible for the 360 degree marketing service of the brand including social media, performance, ...

Steller and Visit Cincy win Best Emerging Technology Integration at eTourism Summit for utilizing Steller's patent pending ...

With India's influencer marketing growing in investment ... ‘The Influencer Playbook’, influencer content outperforms digital ads in driving lower and mid-funnel metrics in India. While influencer ...

Let’s look at AI’s influence on each stage of the marketing funnel. AI enhances audience discovery by analyzing vast amounts of data to identify high-intent customers. Advanced predictive analytics ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and ...

The Cincy Region campaign redefines influencer marketing by making the content ... top of mind and the user in the engagement funnel. The influencer-created content and itineraries are also ...