Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Australian consumers demonstrate more selective trust but still show influencer preference over ads when making travel ...

The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today ...

Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as “CTV Plus ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

WPR, one of the largest independently-owned PR and digital marketing firms in the U.S., is pleased to announce it has been named the agency of record for everbowl, a leading quick-serve superfood ...

Powered by CreatorIQ's proprietary panel of influencers on social media across more than 2 million social accounts and a neutral dataset of more than 20,000 brands, these metrics allow marketers to ...

RMNs increasingly enable both endemic and nonendemic brands to leverage retailers’ powerful and highly granular first-party ...