The mother-daughter duo self-published "The Elf on the Shelf: A Christmas Tradition" in 2005. The original book comes with an elf doll, available in several diverse options.

These 28 ideas are sure to excite your kids when they're searching the house for their Elf on the Shelf friend throughout the magical holiday season. 1. Foodie fun.

Hot Dog, Pickle, Sprinkles, Mr. Elf — all of these are names that children around the world have given to their beloved Elf on The Shelf.

The Elf on the Shelf’s face was burnt to a crisp after the husband rested it on a lightbulb. TikTok / @maddieeeee311 “At least it didn’t start a fire,” Maddie wrote.

The daughters of Carol Aebersold describe what it was like when their family first started the now annual tradition of 'Elf ...

Elf on the Shelf is based on the book written by Carol Aebersold and her daughter Chanda Bell. As the story goes, cute 10-inch tall elves, called Scout Elves, arrive in children's homes during the ...

For the 25 days leading up to Christmas, Grego creates new and impressive Elf on the Shelf displays for her kids to see every morning.

Elf On The Shelf has become a household name in the UK over the years – to the point where there’s no escaping it come 1st December (there’s even an Elf’s Story movie and Tonie character.) While the ...

The Elf on the Shelf is jumping off the shelf and into game consoles, as it will be getting its own video game this Autumn ...

The UK-based tattoo artist set up an Elf on the Shelf for his three kids (Noah, 11, Annalise, 2 and Tommy, 1) and created an elaborate and everlasting trick for them.

Dwayne Johnson turned into a miniature 'Elf on the Shelf' to answer holiday questions from Jimmy Fallon on 'The Tonight Show Starring Jimmy Fallon' on Monday, Nov. 11.

Snowflake the Elf drew the short straw when he got assigned to Santa's Elf on the Shelf program this year. Now, he needs your help coming up with enough creative ideas to keep the magic alive for ...