They constitute a key element of corporate governance, ensuring both short- and long-term business sustainability.

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...

They say that actionable goals and metrics are important in the business world. I had a manager once tell me, “If you can’t ...

When scientists test algorithms that sort or classify data they often turn to a trusted tool called Normalized Mutual ...

A preprint argues that symptom scores in psychology are not neutral data but active interventions that shape care.

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Measures for operational innovation examine the effectiveness of adjustments to organizational processes. Common measures for this type include selling, general, and administrative expenses (SG&A) as ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

While retrofits can boost sustainable performance, there’s a sense it’s not underhand for measures to have a return on ...