Soft, blurred, and beautifully diffused, watercolor blush is the painterly flush that’s quietly stealing the spotlight. Its ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

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The best primers for mature skin soften fine lines, boost hydration and provide a smooth base for makeup. Here are our top ...

The key to nailing the shy girl trend is using the right brush. Ilia happened to recently launch the perfect one: the Soft ...

Take a lip tint or lip stain and make it last a few more months, and you have the ever-increasing in popularity treatment, ...

Whether you’ve got a summer tan or just bought the wrong shade, these tricks will save you from buying a new bottle ...

Fixing your makeup all day long can be annoying. Stay hassle-free with these tricks that won’t let your makeup budge.

Learn how to winter-proof your makeup with tips from celebrity makeup artist Nomasa Madida for flawless, hydrated skin.

Try this pro hack for under-eyes that are smooth as butter.