Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Word-of-mouth from social media is more influential than following the example of a trusted or admired friend, according to a new study in the Informs Journal Marketing Science. Both word-of-mouth and ...