Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ...

Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports. This is a change to note when reviewing your metrics, as it may impact traffic ...

As Google leans further into AI-powered automation, marketers need to stay alert to behind-the-scenes updates that may impact brand visuals. Google Ads Performance Max image optimization now ...

Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console. You can click the highlighed section of the graph to see explanations ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about ...

Google says that advertisers already using its Performance Max, Shopping, and Search campaigns with “broad match” will be eligible to have their ads shown in AI Mode.