She will still pass the dresses on, so women can wear them as Zozobra burns. Women like Jenny, Diana's niece. "They have a Smithsonian level collection of these dresses," she says.

Houston-born Larissa Leon has snagged a $10,000 scholarship thanks to her work on a colorful prom dress made entirely of duct tape — and it's giving us serious Fiesta San Antonio vibes.

Advertisement Fiesta dresses: a tradition for this Santa Fe family dating back more than 70 years. “The dresses for our family started when we were born,” Diana Montoya Capshaw tells KOAT.