- In April, 2017, Estée Lauder initiated the partnership with YouCam for the launch of Pure Color LOVE lipstick where customers were able to virtually try all 30 shades in 30 seconds, and have ...

Estee Lauder’s recently launched Pure Color Love Lipstick partnership with YouCam Makeup will allow users to try out all of their 30 lipstick shades through the app, before deciding to buy one.