You can create a flawless look with just a 30-second application. Powder foundations are also great because they absorb excess oil and prevent shine. You can also create an airbrushed, photo-filter-in ...

This bundle includes two Bye Bye Pores Pressed Powders and the Heavenly Luxe Wand Ball Powder Brush. Just swirl the brush into the compact and softly buff on your skin in circular motions. You can use ...

We are all works in progress; even the successful women you see owning it on Instagram faced stumbling blocks along the way and continue to work hard to stay at the top of their game. In this series, ...

Ask any makeup artist or beauty editor about the best IT Cosmetics products and the full coverage CC+ Cream is sure to come up in conversation. It’s widely regarded as one of the best foundation-like ...

Jamie Kern Lima, co-founder and CEO of IT Cosmetics, has a long list of accomplishments – starting her own business, selling her company to L’Oreal for $1.2 billion in 2016 and being honored at the ...

As part of the series “Women Mean Business,” NBC News’ Savannah Sellers interviewed Jamie Kern Lima about her business, IT Cosmetics, which was bought by L’Oréal for $1.2 billion in 2016. Lima also ...

Founder of beauty company, IT Cosmetics, Jamie Kern Lima talks about her rise to the top. Jamie Kern Lima is the founder of IT Cosmetics, a company she started in her living room and grew to the ...

IT Cosmetics is a makeup and skin care brand best known for its fan-favorite complexion products—namely its CC+ creams (basically, the midpoint between tinted moisturizer and foundation). What many ...