As matcha shortages cause panic, we deep-dive on the truth about the green drink - is it really better than coffee? And what ...

Rejoice, UC Berkeley students and lovers of matcha: a new spot has just opened near the university’s campus. “Matcha Matcha” ...

However, behind the surge in demand is a fragile supply chain, constrained by climate change, aging farms, labor shortages and limited acreage. Now, with prices rising as much as 235% in the past year ...

Matcha is the trendy green tea that is soaring in popularity, but is it actually good for you? A dietitian explains the nutrition and health benefits of matcha.

Matcha lattes are trendier than ever. We asked dietitians to break down the benefits, plus shop editor-loved matcha mixes and ...

Matcha prices are rising faster than rent - and that's saying something. Led by a viral TikTok craze, where the #matcha tag has been viewed more than 3 billion times so far in 2025, demand is surging.