Cadbury has lost more ground in its long-running battle to protect the particular purple it uses to wrap its chocolate. After losing an appeal last month, Cadbury has given up a trademark.

QUALITY Street was accused of ruining Christmas after fans rumbled they’d shrunk the size of the legendary Purple One. The ...

The factory’s huge purple CADBURY lettering was impossible to miss as my train wheezed into Bournville Station on a chilly ...

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In its newly unveiled brand identity, the company attempts to tread the fine line between heritage and modernity, retaining its signature purple hue but introducing a redrawn wordmark, new iconography ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The annual festive treat invites people to secretly send a free bar of Cadbury chocolate to a loved one but there's a ...

Consisting of milk chocolate, nuts, raisins, crisp cereal and fudge pieces - Fuse was another Cadbury's favourite. Launched in 1996, many will remember its purple packaging and bold orange and ...