Kantar claims that Apple has grown its nebulous brand value by 55% to top its chart of the 100 most valuable brands in the world. If it's dubious how a dollar value can be ascribed to a brand ...

Apple has become the first brand to cross $1 trillion in brand value, a 15% jump from last year, while chipmaker Nvidia's value has nearly tripled, a global ranking by Kantar's BrandZ showed on ...

Apple delivered 9% YoY net income growth, driven by strength across major markets and product segments, especially iPhone and ...

In 2018, Apple was considered the top brand among millennials, according to MBLM. In 2019, Apple fell from first place to second, knocked down by Disney.

Brand Finance releases Global 500 list of the world’s most valuable brands Apple leads tech charge, while media boasts top three fastest-growing brands Retail adaptability has seen sector emerge from ...

The truth is that Apple has been dabbling in ads for years (sponsored suggestions in the app store aren’t new, they’re just more pervasive now; it has also sold ads in its Apple News product).

Apple hired Mike Lewinsky to boost brand partnerships in its entertainment business. Lewinsky was SVP at 160over90, which Endeavor acquired in 2018 for $200 million.