Sainsbury's was quick off the mark with its advert, which features beloved Roald Dahl character the Big Friendly Giant (BFG).

The 2024 advert is set in a John Lewis department store and follows a young woman Christmas shopping for a very important ...

Sky News previously reported the UK's four largest supermarket chains - Tesco, Asda, Sainsbury's, and Morrisons - could collectively face an extra £200m in national insurance contributions ...