Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising world has churned out countless award-winning catchphrases, it's hard to rank ...

Branding slogans are used in both advertising and promotional materials used by a business. Some of the most effective branding slogans are are short and sweet. According to Directmag.com ...

The commercials ran for more than a decade. You know an advertising slogan has really made it when people start using it outside the context of the original ad. That’s what happened to "Where ...

The ministry has no powers, to intervene.” With that assurance, Tate &. Lyle went ahead with a new slogan to bedevil the Labor government. Beginning this week, its packages will carry a cartoon ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Slogans can be inexpensive, or they can be very costly. Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new ...

The owner of John Lewis and Waitrose says it’s on track for ‘significantly higher’ full-year profits after it slashed half-year losses. But what’s behind the rebound? Well, as Chris Blackhurst ...

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan.The Japanese brand's latest marketing motto takes ...

Subaru dumps the "Driven By What's Inside" slogan next week in favor of "Think. Feel. Drive." created by a new ad agency. Print ads and a new TV spot will focus on all-wheel-drive verses front ...

I'd be remiss if I left out the financial services leader's "invisible dividends." Prudential returned $500 million to shareholders through stock buybacks in the first half of 2024. It has another ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...