By respecting their roots as they evolve, businesses are learning to embrace their heritage while appealing to a national ...

Underwear brand Bonds’ ubiquity in Australia will only serve to make it more coveted elsewhere, just like Budweiser and Mini ...

The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use ...

From the industry failing working mums to marketers’ concerns over their lack of AI expertise, it’s been a busy week. Here is ...

While the government has reaffirmed its view that brand advertising not depicting product should be exempt from restrictions, ...

Aldi sold more food and drink than Asda from 23 February to 23 March, as the discounter continues to shake up the dominance ...

AI – the deus ex machina of modern marketing, swooping in with promises of limitless efficiency, omnipotent personalisation, ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the ...

Tesco says it is “committed to keep winning with customers” and enhancing its value proposition, leaning into Clubcard growth ...

The International Accounting Standards Board is undertaking a review into how intangible assets, like brands, are treated.

A lack of AI expertise is emerging as a major skills gap, over and above knowledge of data, analytics and martech.