Kadam: new technologies, improved retargeting, started redesign, participation in global conferences, and awards ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

For years, app growth strategies have prioritized acquisition. Retention, engagement, and lifetime value were often treated as downstream effects. That balance is shifting. As competition intensifies ...

Smart contracts come with a plethora of benefits. They are tamper-resistant, self-executing, and self-verifying. They are also changing the face of the banking industry in the form of error-free ...

Developing and launching a mobile app is just one side of the coin. Given mobile is responsible for 70% of screen time and 92% of the time is spent on mobile apps, the other side optimizes the app to ...

If increasing paywall conversion rates is on your mind, this article might be worth your time. I’ll walk you through what we did and what we learned. I’ve outlined the factors behind the results, ...

My name is Kira Chesalina. I am the creative director at Appska, an international performance marketing agency. We run advertising campaigns based on our own strategy of working with bloggers from ...

Pricing is one of the fundamental components of the marketing plan for apps. It can also be one of the most infuriating and challenging concepts to nail down. It cannot be easy to pinpoint exactly how ...

While developing a mobile application, what’s the biggest challenge that businesses face? Users’ data privacy and security! Keeping the users’ data safe is one of the biggest concerns in today’s ...

Daily time spent on social media has decreased in 36 out of 48 markets tracked since 2022, according to the latest GWI social media trends report. This marks only the second time since tracking began ...