The pharmaceutical industry hasn’t always been quick to adopt new marketing trends. Caution over messaging and constraints ...

Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...

Naturally, word of mouth is the aim of any brand PR stunt, with many big brands using the approach as an alternative to expensive digital ads. So, with this in mind, here’s a run-down of some of the ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.

Starbucks has shuttered its Odyssey NFT-centric loyalty scheme. Is this indicative of the declining star of web3, and what does it tell us about rewards?

A report looking at the growth of direct-to-consumer models, providing frameworks, approaches and case studies for adopting a robust DTC strategy.

What could search be like in 20 years’ time? In this piece, I’ll explain why I think that visual search is the other half of the future of search, how it links in with innovations like augmented ...

Eye-tracking technology has been around for a while but is still helping brands improve products and marketing campaigns, particularly as AR technology can now bring it in-app.

‘Influencer Marketing 2020’ report, based on a survey of marketers and consumers, found that digital natives have come to more firmly reject the way that influencer marketing has been conducted in ...