If you’ve watched even one episode of Barefoot Contessa or flipped through one of Ina Garten’s cookbooks, you know that the quality of ingredients matters to her. This is the woman who famously calls ...

White Lily is a beloved Southern flour brand, dating back to 1883 where it began in Knoxville, Tennessee. Made with 100% soft red winter wheat, White Lily is known for its fine texture and low ...

"White Lily has been a Southern classic since 1883. It’s a flour brand that has been used generation after generation to make classic tender, hot, flaky biscuits among many other baked goods ...

Terms like “bakers’ flour”, “high grade” or “standard” flour are often marketing terms associated with a particular brand of flour ... flour taste rancid. White flour has had ...