More than anything, a logo is the main identity of a sports team's brand. It doesn't matter if you have the most-appealing color scheme ... an impression as one of the NHL's best.

Logos are so important to NHL teams because not only are they ... logo the Minnesota Wild have had in their brief history, but I think it is a really nice one. The color scheme and design really ...

Utah’s NHL team still doesn’t have a name ... the club released logos and colors for its inaugural season. While its name for next year, Utah Hockey Club, may only be temporary (unless ...