More than anything, a logo is the main identity of a sports team's brand. It doesn't matter if you have the most-appealing color scheme ... an impression as one of the NHL's best.

Logos are so important to NHL teams because not only are they ... logo the Minnesota Wild have had in their brief history, but I think it is a really nice one. The color scheme and design really ...

The NHL is taking a ... A reverse retro one! The Sabres not only bring back the old logo with their alternates in the usual red and black scheme but also have it on their reverse retro with ...

First, the guidelines: Rather than ranking every mask for all 82 goalies who have played in the NHL this season, we limited it to one per team ... the Blue Jackets’ logo and color scheme ...

The Utah Hockey Club has revealed ... blue" as its color scheme. The team is playing it rather simple with the logos, opting for "Utah Hockey Club" in various forms, including one featuring ...

Utah’s NHL team still doesn’t have a name ... the club released logos and colors for its inaugural season. While its name for next year, Utah Hockey Club, may only be temporary (unless ...