Sometimes when I ask myself why I’ve made a certain choice, I realize I don’t actually know. To what extent we are ruled by things we aren’t conscious of? – Paul, 43, London Why did you buy your car?

We like to think of ourselves as highly evolved and rational beings who think, feel, and act in ways that are intentional and reasonable. We hold this perception because it enables us to believe that ...

We like to think of ourselves as highly evolved and rational beings who think, feel, and act in ways that are intentional and reasonable. We hold this perception because it enables us to believe that ...

The word “unconscious” is much in the news. Just look at some recent headlines: Canadians Struggle to Curb Unconscious Spending Habits Amid Rising Cost of Living The lingering effects of unconscious ...

Guest columnist Param Srikantia is a professor in the Baldwin Wallace University School of Business and Elliot Srikantia is an art director in New York City. If you want to subscribe to Param’s free ...

While its relevance in modern psychology has been largely contested, understanding its origins and implications offers valuable insight into the historical development of thought on human desire and ...

Why did you buy your car? Why did you fall in love with your partner? When we start to examine the basis of our life choices, whether they are important or fairly simple ones, we might come to the ...